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Sahara India Pariwar is an Indian conglomerate headquartered in Lucknow, India. The group operates business sectors like finance, infrastructure & housing, real estate, sports, power, manufacturing, media & entertainment, health care, life insurance, educational institute, offline online education (edunguru), retail, e-commerce (online offline shopping app winds), electrical vehicle (sahara evols), hospital, artificial intelligence (esawal), hospitality, cooperative society, IT and information technology.[1] The group has been a major promoter of sports in India and was[2] the title sponsor of the Indian national cricket team, Indian national hockey team and Bangladesh national cricket team, Force India Formula One team among many other sports.

Sahara India Pariwar was founded by Subrata Roy.[3][4] In 1978, Sahara group was termed by the Time magazine as ‘the second largest employer in India’ after the Indian Railways. The group operates more than 5,000 establishments across India[5] with the employee strength around 1.2 million (both field and office) under the Sahara India umbrella.[6]

Real estate
Sahara India Real Estate Company and the Sahara Housing Investment Corporation, subsidiaries of the conglomerate, buy and develop land for residential housing projects across India. The company has its projects spread in almost all over India.[7][8] Sahara has a collaboration with Turner Construction, an American building company, in some of its projects.[9]

Electric Vehicles
Sahara India Pariwar announced the launch of Electric Vehicles under the brand name Sahara Evols in June 2019.[10][11] The product line of Sahara Evols initially consists of motorbikes, scooters, e-rickshaws and 3-wheeler cargo vehicles, charging stations and EV batteries.[12][13]

Sports
Sahara owns several professional sports teams in India in a variety of sports. In badminton, it owns the Awadhe Warriors of Lucknow, one of the eight teams in the Indian Badminton League.[14] It owned the Pune Warriors India, a franchise cricket team that played in the Indian Premier League (IPL).[15]

The company launched the Sahara Warriors Polo Team in 2012.[16] From 2005 to 2014 Calcutta Football League was sponsored by Sahara. In July 2012, Sahara India Pariwar picked up the Lucknow franchise of the Hockey India League, the Uttar Pradesh Wizards.[17] It was also the sponsor of the Bangladesh Cricket Team from 2012 to 2015.[18]

Media and entertainment

Sahara One is an Indian Hindi general entertainment channel
The group owns the national Hindi news channel Samay and 36 city-specific regional news channels Sahara Samay. It also owns Sahara One, a general entertainment channel; Filmy, a Hindi movie channel; and Firangi, an entertainment channel. Sahara Samay received the “Broadcast Engineering Excellence Award” in 2008 for its network newsroom technology.[19]

The group owns publishes and sells one magazine in English, seven editions of the Hindi daily newspaper Rashtriya Sahara, nine editions of Urdu Daily Newspaper Roznama Rashtriya Sahara and one International Urdu Weekly, Alami Sahara.[20]

Sahara had produced, marketed, and distributed Hindi and other regional language films. Well known films produced by the company include Bewafaa, Page 3, Sarkar, No Entry, and Wanted.[21] In September 2010, the company was in talks to acquire MGM Studios, but the deal collapsed.[22][23] Sahara is willing to try again to take over MGM.

Sahara owned a controlling stake in New York City’s Plaza Hotel and Dream Downtown Hotel, New York.[25][26] Sahara sold the hotel to Katara Hospitality in July 2018.[27]

In India, the group owns the “Sahara Star” hotel near Mumbai’s Chhatrapati Shivaji International Airport.

Finance
Sahara has interests in insurance and asset management. Sahara India Life Insurance Company Ltd.- has been granted licence by the insurance regulator – the IRDA on 6 February 2004. With this approval Sahara India Life Insurance Company Ltd. becomes the first 100% wholly and purely Indian company, without any foreign collaboration to enter the Indian Life insurance market. The launch is with an initial paid up capital of 157 crores. Sahara India Life Insurance Company Ltd. (SILICA) is a life insurance company in the private sector Sahara Asset Management Company Pvt. Ltd. manages 16 equity and debt mutual funds. Sahara Banking & Financial Services Fund has been adjudged the Best Performing Banking Sector Fund over a three-year performance by the international agency “Lippers” in 2012.[28]

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