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Sahara India Pariwar is an Indian conglomerate headquartered in Lucknow, India. The group operates business sectors like finance, infrastructure & housing, media & entertainment, health care, education, hospitality and information technology.[1] The group has been a major promoter of sports in India and was[2] the title sponsor of the Indian national cricket team, Indian national hockey team and Bangladesh national cricket team, Force India Formula One team among many other sports.
Sahara India Pariwar was founded by Subrata Roy.[3][4] In 2004, Sahara group was termed by the Time magazine as ‘the second largest employer in India’ after the Indian Railways. The group operates more than 5,000 establishments across India[5] with the employee strength around 1.4 million under the Sahara India umbrella.[6]

Real estate
Sahara India Real Estate Company and the Sahara Housing Investment Corporation, subsidiaries of the conglomerate, buy and develop land for residential housing projects across India. The company has its projects spread in Pune city, Kanpur, Lucknow, Gorakhpur, Hyderabad, Bhopal, Kochi, Coimbatore and Gurugram.[7][8] Sahara has a collaboration with Turner Construction, an American building company, in some of its projects.[9]

Electric Vehicles
Sahara India Pariwar announced the launch of Electric Vehicles under the brand name Sahara Evols in June 2019.[10][11] The product line of Sahara Evols initially consists of motorbikes, scooters, e-rickshaws and 3-wheeler cargo vehicles, charging stations and EV batteries.[12][13]

Sports
Sahara owns several professional sports teams in India in a variety of sports. In badminton, it owns the Awadhe Warriors of Lucknow, one of the eight teams in the Indian Badminton League.[14] It owned the Pune Warriors India, a franchise cricket team that played in the Indian Premier League (IPL).[15]

The company launched the Sahara Warriors Polo Team in 2012.[16] From 2005 to 2014 Calcutta Football League was sponsored by Sahara. In July 2012, Sahara India Pariwar picked up the Lucknow franchise of the Hockey India League, the Uttar Pradesh Wizards.[17] It was also the sponsor of the Bangladesh Cricket Team from 2012 to 2015.[18]

Media and entertainment

The Plaza Hotel in New York City
The group owns the national Hindi news channel Samay and 36 city-specific regional news channels Sahara Samay. It also owns Sahara One, a general entertainment channel; Filmy, a Hindi movie channel; and Firangi, an entertainment channel. Sahara Samay received the “Broadcast Engineering Excellence Award” in 2008 for its network newsroom technology.[19]

The group owns publishes and sells one magazine in English, seven editions of the Hindi daily newspaper Rashtriya Sahara, nine editions of Urdu Daily Newspaper Roznama Rashtriya Sahara and one International Urdu Weekly, Alami Sahara.[20]

Sahara had produced, marketed, and distributed Hindi and other regional language films. Well known films produced by the company include Bewafaa, Page 3, Sarkar, No Entry, and Wanted.[21] In September 2010, the company was in talks to acquire MGM Studios, but the deal collapsed.[22][23] Sahara is willing to try again to take over MGM.[24]

Hotels

Grosvenor House Hotel, 1920s postcard illustration
Sahara owned a controlling stake in New York City’s Plaza Hotel and Dream Downtown Hotel, New York.[25][26] Sahara sold the hotel to Katara Hospitality in July 2018.[27]

Finance
Sahara has interests in insurance and asset management. Sahara India Life Insurance Company Ltd. (SILICA) is a life insurance company in the private sector Sahara Asset Management Company Pvt. Ltd. manages 16 equity and debt mutual funds. Sahara Banking & Financial Services Fund has been adjudged the Best Performing Banking Sector Fund over a three-year performance by the international agency “Lippers” in 2012.[28]

Sahara India Pariwar’s Sahara Q Shop entered into the Guinness World Records when it opened 315 outlets in 10 states of India, just at one time on 1 April 2013.[31]

The group owns a hospital in Lucknow. This hospital became operational in February 2009 and is currently operating with approximately 350 beds, including 120 bed Critical Care Infrastructure which is expandable to 554 beds

Under the name “Sahara Next”, the company offers information technology consulting services in banking, finance, media and entertainment, chemicals and CRM.

Subrata Roy has been planning to foray into online education in India, which is targeted at small towns and villages. He has put in place a team which consists of members from top universities and colleges across India and abroad.[6] The route map of the program has been prepared, and 14,000 hours of lectures have been prepared for this.[33] The group also announced on 1 July 2018, that it is entering into new businesses which are at different levels of development, and will be launched one after another in the year.

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